Category: Farmer Connect

Smucker’s Blockchain Effort an Experiment in Traceability and Consumer Behavior

A major experiment in traceability and consumer behavior is underway as a J.M. Smucker brand is coming to market with bags of roasted coffee that encourage drinkers to view...

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With Industry Partnerships, Farmer Connect Hopes to Boost Blockchain Coffee

Adding to the growing list of blockchain-based platforms focused on the coffee sector is Farmer Connect, a Swiss-born platform with initial participation from multiple multinational coffee trading organizations. Founded...

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